Our Story

Amsterdam Fashion Institute (AMFI) graduate Anne Sarah Dijkhorst (Fashion & Branding class 2008-2012) shared her experience of being in a toxic learning environment on Instagram. Her aim was to reach out to former and current students because she believes knowing you are not alone can be the start of a healing process.

Well…. little did she know this clip would go viral (over 80,000 views) and unleash a flurry of reactions from current and former AMFI students, along with other students in the creative disciplines.

She was not alone

A number of current and former students reached out to help Anne and create a movement that captures these stories. The committee “Time To Tell AMFI” was established in 2021, it is independent of the Amsterdam Fashion Institute (AMFI) and is in collaboration with the ASVA student union. At Time To Tell AMFI, we see the bigger picture and think it is necessary to expose the unsafe learning environment. We believe our confidential archival approach is the best way of protecting the welfare of current and former AMFI students.  A fashion revolution has begun.

Trigger Warning

Please be aware of our blanket “Trigger Warning”. Many of the stories may be upsetting for those who still live with the trauma and mental afflictions caused by their time in a toxic learning environment. Many of the stories are the result of a particularly cruel training method at AMFI: ‘breaking down the student, to build them up again’. Commonly known as 'hazing'.

Get in touch

Do you want your story to be shared on this website? We are collecting as many files as possible for the archive in order to make future steps and make a bigger impact. This can be done anonymously, or otherwise. Please state in the email what you prefer. Protecting the welfare of current and former students is our priority.

email: truth@timetotellamfi.com

Useful links:

Inspectorate of Education

Confidential Inspector

Inspectorate of Education email: loket@onderwijsinspectie.nl

Confidential Inspector phone number: 0900 111 3 111


Follow the link In The Press for all AMFI/TTTA related articles, podcasts and interviews.